Do you need to market your timber business online, but lack the skills or time to do so?
Fevertree Media can fill the gap and is offering a 50% discount to Dolphin Bay customers who sign up this year.
“We all know that sales depends on good marketing efforts, but this can be overwhelming and many business don’t know where to begin,” said Fevertree MD Bronwyn Hayes. “We assist you to kickstart your online marketing and nurture you through the process.
“In my dream world, every business in the South African forestry industry would be listed on our directory so that people can find each other, business to business and business to consumer. It’s a resource for trusted connections.”
Fevertree Media created a directory and news site for the entire forestry sector in South Africa, on www.forestry.co.za, 25 years ago. This site showcases members of the entire timber value chain, from forestry – including land preparation, growing and harvesting trees, and sawmilling – to the pulp, paper, and treated timber industries. There is no other website like it.
The site offers optimal exposure for the businesses in the sector: the business logos down the side of the site are seen about four million times annually, and listed companies are guaranteed a steady stream of click-throughs to their own websites.
“In my dream world, every business in the industry would be listed on our directory so that people can find each other, business to business and business to consumer. It’s a resource for connecting.”
The logos and listings on the website are just one aspect of Fevertree’s offering, which encompasses all aspects of digital marketing for the forestry sector.
Fevertree can also help you to set up your own website up or redesign an existing site, optimising it for SEO and mobile use. With 26 million people accessing the internet through mobile devices, mobile optimisation is crucial. The next step would be to set up social media pages: Fevertree offers a step-by-step guide and assistance.
Content creation is important to build knowledge about and trust in your company. You don’t need to write long stories; you can start with a simple photo or image and a few paragraphs about your products and services, which Fevertree can then publicise across its many channels.
Content creation is left to the client. Bronwyn advises the many companies who struggle to write their own stories to start with photo of their product and a blurb, which Fevertree can then publicise on its many channels.
Some members of the forestry industry do not have a logo, corporate identity, or digital marketing strategy. “They say they have a fixed market, so there is no need for marketing to find new customers. It’s a dangerous approach, especially in these difficult times,” observed Bronwyn.
“The reality is that every company needs a digital footprint. A company may be recommended by word of mouth, but inevitably the potential client will search online to learn more about the company. If they can’t find someone who has been recommended online, they will lose faith in them.”
Ex-Marketing Manager of Safire Insurance, Jacqui Cochran, applauded Fevertree for its “professionalism and commitment to delivering interesting and relevant content.
“Over the many years we’ve been working with Fevertree Media, we have found that their digital media platforms serves as an ideal way for us to reach our target audience of timber growers and the forestry industry in general.”