Picture the scene. I ask my nephew Ryan* to pack some crockery into the dishwasher. Evidently, my tone was too kindergarten-teacher, as he looked up at me with a glint in his eye and began to play a game.
“You mean these ones? But where? I don’t understand, please explain it to me,” he said, with the confusion of a seasoned actor. Sensing my underestimation, he was choosing to play the fool and in the process revealing his sharp intellect. I’m still smiling at the memory.
This playful encounter opened my eyes to how fast children’s minds grow and to their savvy. Evidently, children have an uncanny knack for reading our motives and calibrating their reactions accordingly. They’re little detectives, sensing what’s cooking and responding, at times, with the cunning of Sherlock Holmes.
If children can read our motives, how much more so do adults? I believe that in our personal and business relationships we are all more like Ryan than we give ourselves, and one another, credit for. It’s not only what we say but also our intention that the other party picks up. We see through each other all the time – embarrassingly enough, but it’s true – and kids can make us aware of it.
In the grand bazaar of business, this lesson is pure gold for us at Dolphin Bay. I’m feeling very tired of the world of advertising, in which companies constantly tell us that if we buy their product or go on their vacation, our lives will be a utopia. We are constantly lied to and, sensing this, become cynical. Dolphin Bay is intent on doing things differently. When we interact with our customers, we aim to build honest relationships. We know our customers intuitively sense this and many respond out of their own sense of integrity, which enables us to grow the most beneficial of business relationships.
Increasingly, we get to know each other and build partnerships of trust that can endure and grow in the long term. It’s an honest attitude which, as our experience shows, enables us to develop a personalised approach for each customer.
Seeing the damage caused by suppliers who overpromise and underdeliver in our industry, we refuse to hide behind a corporate veil. We want to be set apart from companies that make false promises and don’t deliver. In 2024, we will continue to maintain the highest standards of integrity, and to help you implement the practical steps for top-quality timber treatment outlined in our Quality Pledge.
We’ll continue to treat our customers as intelligent people capable of seeing through any ruse.
When things go wrong, should we become dishonest to avoid frank discussions in an attempt to make our customers’ lives more comfortable, giving them a false sense of security in doing so, or should we stick to our principles? We believe the latter. None of us will always get things right, but if we believe that one another’s intentions are good, then we can be honest about challenges, should they arise, and overcome them as well and quickly as possible. When times are both good and difficult, we can grow in our business relationships.
In short, at Dolphin Bay we are dedicated to building relationships based on integrity. We thank you for doing business the same way!
*Name changed to protect his privacy.